James Cube

Learn practical strategies from Frank Mengert, CEO of ebm, on how HR teams can protect sensitive benefits data and strengthen cybersecurity measure...

Learn practical strategies from Frank Mengert, CEO of ebm, on how HR teams can protect sensitive benefits data and strengthen cybersecurity measure...

Customer journey mapping is another incredible weapon in the data-driven marketer’s arsenal. Mapping the entire process, starting from the first ti...

Unveiling customer insights Customer knowledge is the core of marketing efforts and activities. With the help of accurate and efficient instrument...

In the end, this is the rationale behind why you absolutely must have a well-crafted B2B Contact Database Provider to Generate Qualified Leads soft...

Now, let’s bridge the gap between theory and practice. Here’s how to calculate your own sales velocity: Gather data on the number of opportuniti...

Consider that your sales team is overburdened with meetings and a high amount of prospects, yet your income figures remain static. Unfortunately, t...

Imagine that your sales team is jam-packed, with plenty of meetings and a good volume of leads, but your revenue figures never seem to budge. This,...

1. Increase the Number of Opportunities Lead Generation and Qualification Improving the approaches towards generating leads and improving the exi...

Optimize your B2B sales pipeline velocity with data-driven strategies for lead generation, deal size enhancement, win rate improvement, and sales c...

Despite their variations in application, approaches to integrating ABM and traditional B2B marketing have benefits and drawbacks. Below are some be...

The integration of data-driven precision marketing has ushered in a paradigm shift concerning demand generation, which is the art of creating aware...

Suppose you are standing at the helm of a ship in a thick fog. As it is said, ‘If you do not know where you are going, then you don’t have to worry...

Integrating ERP with MarTech fosters personalized service for potential consumers that is relevant, well-suited to individual needs, and perhaps ev...

Before moving forward with the comparison it is important to understand what ABM and traditional B2B marketing are and which processes they include...