Customer journey mapping is another incredible weapon in the data-driven marketer’s arsenal. Mapping the entire process, starting from the first time an individual interacts with the company all the way to the time of conversion, can also help in determining the areas that would have the greatest impact. It guarantees that every business interaction is based on customer information data, making the overall CEM even more effective.

Marketing Automation and A/B Testing
As markets can change rapidly, marketing automation is mandatory to track and adapt to these changes quickly. Marketing campaigns can also be adjusted instantaneously relying on information procured through automatic systems, thus increasing their adaptability. A/B testing takes these efforts a step forward by providing data on what the optimal approach would be. Through the testing process, the marketers try to make adjustments that would lead them to perfection on their marketing strategies.

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