The B2G (business-to-government) sector provides a significant opportunity for SaaS companies that want to expand their customer base and create new sources of revenue growth. With more government agencies adopting cloud-based solutions to modernize their operations and create more access to public services, B2G sectors are a great place to explore.

However, selling to government organizations requires a more nuanced approach when compared to traditional B2B sales. Understanding the unique features of B2G procurement cycles is crucial for success in this market.


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