Hackers and cyber criminals are after “the data.” CISOs and CIOs are charged with protecting “the data.” “The data” is always assumed to be important business data—subject to compliance regulations or absolutely essential to a company’s competitive survival. We all assume that we know what “data” means and that our security measures are protecting it. In our experience, it turns out that almost no one realizes the full extent of what protecting data looks like in today’s organizations.

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