Target is under increasing scrutiny for scaling back its diversity, equity, and inclusion (DEI) efforts, leading to significant backlash from civil rights leaders and its customer base. This week, at Target’s request, Rev. Al Sharpton is set to meet with CEO Brian Cornell—a response to growing criticism and a possible boycott being considered by Sharpton’s National Action Network.

Meanwhile, Rev. Jamal Bryant’s 40-day “fast” from Target spending is wrapping up with a community event in Atlanta that highlights Black-owned businesses and will include a town hall next week to map out future action.

The controversy follows a period of DEI pullbacks by many major companies, often in response to political or public pressure. Target, once known for championing progressive causes and promoting diverse suppliers, has struggled to maintain its stance amid backlash. In contrast to companies like Costco that have stood firmly behind DEI initiatives, Target has taken a more cautious tone—one that many loyal customers and observers now view as retreat.


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