Noida: The AAFT School of Cinema hosted a highly engaging workshop on Brand Management conducted by renowned Spanish expert Milena March Franzi. The event, organized under the banner of the Indo Spain Film and Cultural Forum of ICMEI (International Chamber of Media and Entertainment Industry), offered students invaluable insights into the evolving dynamics of branding in the creative industries.

Milena March Franzi shared her expertise on the critical importance of brand building, emphasizing that
“A strong brand is not just about visibility, it’s about creating an emotional connection with your audience. In today’s competitive world, a compelling personal and corporate brand can be a game-changer.”

Dr. Sandeep Marwah, President of Marwah Studios and ICMEI, while addressing the students, highlighted the relevance of brand management in today’s media and entertainment landscape.
“In every field, from films to business, your brand defines your identity. At AAFT, we focus on nurturing not just talent, but also leadership and personal branding skills essential for global success,” said Dr. Marwah.

In a special moment, Dr. Sandeep Marwah presented Milena March Franzi with the Life Membership of the International Film and Television Club of Marwah Studios, honoring her contribution to creative education and international collaboration.

The session was widely appreciated by students and faculty members, who gained valuable perspectives on building their professional image and managing their creative journeys strategically.