Generative Engine Optimization is a forward-thinking strategy designed to improve how content is discovered and presented through artificial intelligence-powered search engines and conversational platforms such as ChatGPT, Gemini, and Perplexity. Unlike traditional search engine optimization, this approach focuses on preparing digital content for interaction with generative models that deliver direct answers, recommendations, and summaries to users. By structuring information with clarity, enhancing context, and aligning with the language models that power these systems, businesses can increase visibility and authority. Generative Engine Optimization helps organizations stay competitive by ensuring their content is selected, trusted, and presented accurately in AI-driven environments.