Digital marketing is a process of advertising products, services, or brands on online media, tools, and strategies that target the intended audience. These channels include social media, email, SEO, and content marketing. Online advertising is a type of digital marketing that is more specific, in which paid ads are shown on websites, search engines, and social media platforms.

Pay-per-click ads, display ads, and sponsored content are all types of online advertisements. Both are for traffic generation, enhancing brand awareness, and creating leads thus, rely on data and analytics to optimize targeting and engagement.

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