Building Awesome Relationships with Sales: Pressure Can Either Create Diamonds or Destroy Everything - HyperGrowth Marketing Show. Marketing is the fuel and Sales is catching the fire – the two must work together. In a fast-paced environment with investors pressing for rapid results, the dynamic between sales and marketing can make or break your success. While sales and marketing share the same end goal—growth—their approaches are often distinct, leading to tension, especially.
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