Integrating Shopify with social commerce can prove to be a strong strategy to drive sales, uplift engagement rates among customers, and stay relevant in the modern digital landscape. Here are ways you can link your Shopify business to social commerce. As the digital world continues to evolve, integration with social media and e-commerce is important to all Shopify stores that are looking for a medium in which to grow. The statistics outlined here highlight how large the reach and influence that these platforms command, making them imperative channels for accessing your target audience. Wider reach: Social media sites have reached billions. Shopify will expand business as the company will gain access to a significant number of people who can be reached by the company and customers who would not otherwise have seen their products.