Fundamentally, data-driven marketing is a process of utilizing one of the most powerful trends—data—in order to develop strategies that will be appealing to the target consumers. Well, the days of speculation and one-size-fits-all marketing approaches can be considered history. In today’s scenario, it is all about data analytics that has to be embedded in every process made. Understanding the customer is the basis of marketing. Marketers need to know the patterns, customer preference, and customers’ behavior.

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https://salesmarkglobal.com/data-driven-customer-engagement/