A PPC affiliate program is a specialized affiliate marketing model where affiliates earn commissions by driving traffic through pay-per-click (PPC) advertising campaigns. In this setup, affiliates create and manage PPC ads on search engines or social media platforms, targeting keywords or demographics relevant to the business's products or services.
Each time a user clicks on these ads and is redirected to the advertiser’s website, the affiliate earns a payment. The cost is usually borne by the business, which benefits from increased visibility and potential conversions without upfront costs. PPC affiliate programs require careful management of ad spend, keyword selection, and campaign optimization to maximize ROI.